Yesterday we had an amazing launch party to celebrate our partnership with the LeBron James Family Foundation.Â The launch party was held at a local elementary school in Akron, OH.Â You couldn’t even tell that you were in a school gym.Â The place was decked out to the max! There were banners hanging all around the gym, music playing, a smoke machine in full throttle and LeBron James Family Foundation Dream Big Hoops set up all around the gym.Â It was really an awesome sight to see.Â I couldn’t have been more proud to have been a part of this amazing launch party.
Staff from The Little Tikes Company mixed in with the Foundation’s 330 Ambassadors to greet the special guests for the afternoon.Â Over thirty kids and their families that are part of the LeBron James Family Foundation were welcomed with high 5’s and cheers into the school to celebrate. Â There was even a special Home Town surprise waiting!Â No one had any idea that LeBron James himself was going to show up and to top it off there was a live segment with Ellen DeGeneres.Â It was a great event and so much fun to be able to attend.Â Watch the clip and promise to #DREAMBIG!
A portion of the proceeds from each LeBron James Family Foundation Basketball Sets will go to the foundation. They are available now at ToysRUs stores.
It sure looks like the kids had a great time! I had no idea LeBron James started out with a little tikes hoop.
It’s encouraging when people who are in the public eye set aside the time and money to make a positive impact in the lives of kids.