1978 cover







When was the last time you looked at a toy and got inspired?

We were looking through old catalogs yesterday in the office and came across this old ad.

Wow, does this still hold true today. Our brand has and always will be about people- kids and adults alike. Since 1970, Little Tikes™ has specialized in energizing young imaginations by making toys that inspire active play that last a lifetime. Our ground breaking designs call out to parents and children because our toys are steeped in creativity, safety, and durability. It’s by no chance that the Cozy Coupe, became our most iconic ride on and stands the test of time. It sparks the imagination and easily molds to your child’s will. Today it could be a race car, tomorrow, a police car in hot pursuit of fun and adventure. All while developing muscles, balance, and young minds. Need a tip on more ways to play?  Try role playing with a DIY car wash on rainy days or in conjunction with one of our fantastic playhouses to practice everyday life activities like pick up the groceries, gassing up the car, or picking up the kids from school.

Imagination In Motion® is molded into everything we do. Taking everyday play to new levels with thought provoking toys, made to last a lifetime. And while the design from the Cozy Coupe hasn’t changed much, we have added to the coupe family. Click here to see the whole line of Cozy Coupe toys and new baby products!


-The Little Tikes Co.™